Google’s main objective is to provide the everyday user with the best possible matching results for their online search. If someone searches for ‘web design in Solihull’ Google doesn’t want to return results for web design in London! So how does Google know what your site is about? Well your site needs to be submitted to Google search and then Google will at some point shortly after come and scan your entire website.
If you have proper SEO in place Google will have a great idea what your website is about and what services you offer. Then when someone searches on the Internet for your services Google will know to add your site in the mix of results. Remember though your competitors are also having SEO on their site so now it becomes a sort of war of SEO between websites, which site is better optimised for SEO? This then determines how far up the rankings you go and if you can claim that golden number 1 spot for your main keyword search terms.
If you don’t have SEO and your site cannot be found by search engines or your content cannot be scanned and put into their search databases, you miss out on this incredible opportunity available to all online businesses.
Experience has shown that search engine traffic can make (or break) a businesses success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other channel of marketing.
This is why investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion because if you can reach that page one on Google you’ll generate business and as such make more profit.
A breakdown of what we include within our SEO is shown below: